Archive for the ‘Networking’ Category

10 Linked-In Groups For Job Seekers

Tuesday, August 17th, 2010 by Leslie Fearn

 

Groups On LinkedIn

Groups On LinkedIn

Linked-In has some great features for the job seeker as I mentioned in my post last week here, and is becoming a force to be reckoned with.  As well as being able to follow companies and their open jobs, it is also a great tool to help find new job opportunities outside of internet job boards.  Alongside the other methods of finding a job that we discuss here at Approachthemarket, there are specific ‘Groups’  on Linked-In which are directly aimed at UK job hunters.

 

Most of the groups allow you to interact and join in discussions with like-minded individuals, and there are hundreds of groups available to you.  From an employment perspective you can search jobs via the ‘Job’ tab in each group and use them for news and advice, job events, discussion boards, polls, developing new contacts and job related questions / answers. 

 

There is a dynamic range of groups from general job groups that are Global in nature and very well established, to smaller groups for a particular profession.  The best way to search for suitable groups is to enter your profession and then the word ‘jobs’ into the Groups search box on the home page of Linked-In (eg IT jobs or Finance jobs).  To give you a start, I have been recommended the following ten groups which are aimed at the UK job seeker:

 

Education & Training Jobs  (a group for those interested in Educational jobs)

 

Graduate Jobs in the UK (a group specifically for graduate jobs)

 

IT Jobs offered/wanted (a group specifically for IT jobs)

 

Job & Career Network:Sales (a group for those seeking a Sales job)

 

Jobs In Games (a group for those seeking roles in the Games Industry)

 

Law Jobs (a group for those seeking jobs in the legal profession)

 

Thames Valley ACA Accountants (for Finance professionals in the London & Thames Valley areas)

 

The Job Board (one of the largest job groups on Linked-In with over 150 live jobs)

 

UK Human Resources Professionals (a group specifically for those in HR)

 

100K+ Jobs, Careers and Networking (for professionals seeking salaries in excess of £100k)

 

Do remember to join groups that are relevant to the type of role you are looking for, and if you are a member of a group already that could interest other readers, do let me know so I can add them to the list

 

Good Luck

Leslie Fearn

 

If you found this subject of interest, you may also like the following related posts from Approachthemarket.com

 

The UKs 50 Largest Company Career Sites

7 Tips To Stay Motivated During Your Job Search

Three Steps To An Organised Job Search

How To Follow Companies And Jobs On Linked-In

Tuesday, August 10th, 2010 by Leslie Fearn

 

It is so hard keeping up to date with the latest hi-tech gadgets, mobile devices, software add-ons and new website features, that most of the time I get lost in it all.  However, I feel I am pretty much up to speed with Linked-In, which like Facebook and Twitter who have constantly evolved over time, has made dramatic improvements over the last six months, and is testament to their ongoing success.  

 

One feature which became available earlier this year and should really interest you as a job seeker is how you can now ‘Follow’ companies that you may be interested in working for.  From a job hunting point of view, this can make your whole search a lot easier and free up more time for you.  If you read my post a few weeks ago about how to search company-own career sites for job vacancies (you can read my post again here), this actually gives you a more automated way of staying on top of everything.  By using this new feature, Linked-In notifies you when new people have been recruited at a company, who has been promoted or recently left the company and what vacancies they are currently recruiting for.  For those of you who have a list of companies you would specifically like to work for at some point in the future, this is a great facility you can use and set up in a matter of minutes.

 

With 75 million professional users and growing, Linked-In is one of my favourite social media sites, and the new ‘Follow’ feature allows you to stay on top of events and new developments as they happen in any of your target companies.  So, once you have done your company research (see my post here about how to do company research) and have selected those you are interested in, how do you actually follow such companies ?

 

It can all be done in just 4 easy steps as follows:

 

  • On your home page in Linked-In, enter the name of the company you are interested in, in the top right search box

 

  • Use the drop-down menu next to the search box and select Companies (default you will see is People), then press the search button

 

  • If the results page shows a whole list of companies with the same or similar name, click on the one you want, and you will come to the ‘Overview’ page of the company you are interested in

 

  • Press the ‘Follow Company’ link that is on the right hand side of the overview page

 

Any new events and activities relating to your chosen company will now show up on your Linked-In home page.  Once you have set this up, you can also click on the Settings option which enables you to customise and choose what type of updates you want to hear about that are specific to a company, and how often you want to receive them.  You can choose to be notified when:

 

  • Employees join, leave or are promoted
  • New job opportunities are listed
  • A company profile is updated

 

This is a really positive and useful feature that Linked In has done in my opinion, and something you should certainly consider using, especially if you have pinpointed potential employers you would like to work for.   Do let me know how you get on and if it works for you.  

 

Best wishes

Leslie Fearn

It’s Not What You Say But The Way That You Say It?

Thursday, July 22nd, 2010 by Sarah Cooper

236503622_ddcc22f936Your elocution lessons for today:

 “L, L, L, T, T, T, D, D ,D. Little tiny dinosaurs are dancing up and down.”

 “B, P, B, P, W,W,W, Mmmmmm. Big pigs wallow in mud!”

 

No, I haven’t turned into Henry Higgins however, last week I did learn more about the power of speech when two completely separate events occurred. The first when a candidate lost a job because they spoke too quickly, the second when I read a superb and personal blog post from someone I met on twitter and then in person at a local tweetup.

 

Now I’m not going to go into accents ( far too controversial;) ) but I am going to highlight some of the common classic traps we fall into and how they come across, especially when we are nervous, in an interview situation or new networking environment.

 

  • Speed Demon. I talk too fast. I come from a large family (some Irish) and you always had to talk fast to get a word in and your point across.

I’ve also met a lot of great candidates who are very bright, enthusiastic, passionate and full of energy. They think fast and boy do they talk fast. The problem is, can the listener keep up with them?

 

It is difficult to decipher and process information at speed when you are listening to someone you are not familiar with.

 

Do you sound credible talking at 100 miles an hour? Do you come across as calm, considered, professional? How can the interviewer tell when they are hit with a wall of sound?

 

I never really considered my speed an issue, as it was part of me. It was only when interviewing candidates who could give me a run for my money that the effect hit home and it was a real eye opener, believe me.

 

 

  • Um, Um, Um, erh, um. Tricky one this as it’s a habit most of us develop. The issue comes when it paralyses the speaker and they lose their flow or when every other word is an uhm or err that the speaker themselves does not notice, but a complete distraction for the listener who switches off to what is actually being said in-between.

 

 

 

  • Do you know what I mean? This phrase has been satirized many times. Repeated phrases can make us sound stupid and restricted. Hands up here again though I’m afraid.

 

My personal phrase of affliction is “Are you with me?” As I speak at speed and am usually training or giving instruction, I use this to make sure I haven’t lost my audience. This is because I’m concerned about my ability to communicate effectively, not their capacity to understand, and yet who wouldn’t feel patronised when repeatedly asked if they are following? Mortifyingly the last thing intended.

 

  • “I must admit…” “Honestly” “I’m not going to lie” These types of phrases can also have the opposite effect. If you keep stressing your authenticity you are drawing the listeners attention to the very opposite.

 

  • VOLUME. If ever in doubt it’s better to speak to softly than too loudly. Interestingly enough many softly spoken individuals command respect and attention. As the listener has to concentrate on listening, they drown out distraction and zone in on what is being said.

 

Too loud is uncomfortable. The listener pulls away from the speaker. They may even try to speed up the process to avoid embarrassment. Their energy is then taken away from listening as they adopt different strategies to avoid feeling uncomfortable such as paraphrasing, talking over or cutting short the speaker.

 

  • Monotone. It is hard to listen to someone who speaks every word at the same tone. Inflections, emphasise, tonal range and pitch makes conversation interesting. Just like body language it subtly sends communication signals back and forward between individuals and demonstrates their interest and engagement.

 

Obviously I am not a speech therapist. If you’re new here I blog with tips, hints and observations on the job search process, mostly based on my own experiences from the trenches. For many of us, we are unaware of how we come across. The patterns above are habits, which with awareness can be broken. Record yourself answering interview questions for an instant self- assessment.

 

For others however, speech issues can have a much bigger impact. For a fantastic insight from a true speech expert with a sincere and engaging voice again I urge you to read “ What do I have in common with these celebrities?” from A day in the life Random mumblings and observations the blog of  @BoyDay on twitter.

Respect And The Job Search

Thursday, July 8th, 2010 by Sarah Cooper


My recruitment business is small, specialist and independent. We all pitch in, work as a team, share the washing up and answer the phone.

This week a particular candidate called in and asked for one of my colleagues. When I told them he was unavailable they clicked their tongue, sighed heavily and changed their tone completely.

I asked if I could help in any way or take a message but they cut me off completely refusing to leave their details. I asked if they had left any previous messages for the consultant, they answered no and said they would call back before hanging up.

Later in the afternoon the same candidate called back, this time they were curt from the outset, unfortunately, again the consultant was on the phone (sales offices huh?) This time however the candidate declared the “…situation is ridiculous! I’ve left several messages already!”  I asked who or where they had left the messages and they replied “With the other receptionist!” You guessed it, there was no other ‘receptionist’ that day.

Instead of challenging someone who was already aggressive, I again asked them for their name and nature of the call and offered to help. Once more they rang off. I took note of the number on caller id and spoke to the consultant.

When they did manage to connect to the Consultant later on they were polite, calm and amiable. The Consultant asked them about the earlier messages and the Candidate denied all knowledge of calling previously.

Now there are two points here:

“Do you get curt with service staff in restaurants and other places? When going on interviews; be mindful of how you treat receptionists and assistants at these companies as they are often asked about their impressions of the candidates! (And what were you thinking in the first place; show some respect for your fellow citizens; regardless of their socio-economic position!)”

  •  The little lies will get you. The likelihood is you’ll get found out. If you do the consequences can be great even if the lie small and white. In the past I have had a candidate nearly lose a position when after a very short period out of work, they told the interviewer they had been travelling abroad, when in fact they had remained in the UK. The problem was the position needed security clearance and any period abroad needed to be checked out.  The fact that you lied in anyway places a question mark over your integrity for the future.

In a time when it seems we all have less patience and manners on the slide, (another good read: Job Interview Etiquette: Mind Your Ps and Qs from  The Undercover Recruiter’s Blog ) it’s even more important to treat people with courtesy.

So in the words of Aretha …. RESPECT

Mad Dogs, Englishmen And Job Seekers Should Go Out In The Midday Sun!

Thursday, July 1st, 2010 by Sarah Cooper

ice creamOk, so it’s hot. The kids are on countdown for the summer holidays, beer gardens are filling up and the sound of the ice-cream van brings a smile to your face.

Yet although the heat may slow you down, don’t let it bring you to a complete stop.

Even Wimbledon now has its retractable roof to ensure rain doesn’t stop play and you should keep your eye on the ball.

Alright, enough of the dodgy analogies: Recruitment does not stop for summer.

I read a great blog post by Andy Headworth on his ‘The Sirona Says Blog’ about recruitment myths and it inspired this post for you as a jobseeker.

It is incorrect to assume you won’t be able to find a new job in the summer months. In fact I encourage you to step your search up a notch.

Many candidates will buy into this misconception and the majority will lose motivation spending time in the sun a great distraction, even with poor weather, lots of candidates “take the summer off”. So it follows, the smaller the competition, the greater the opportunity.

With holiday absences temporary vacancies may increase. This makes it the ideal time for those of you immediately available to get your foot in the door first, hopefully leading to longer term opportunities or temporary to permanent arrangements.

Just like catching someone on a Friday afternoon, the holiday atmosphere and sunshine brings out a positive attitude and good mood for many, perfect for networking and asking for that favour?

P.S As I type the clouds are gathering overhead. If the English weather now takes a turn for the worse, don’t blame me. It will be the curse of the ‘school sport’s day’ in operation- due next week for my mob!

7 Tips To Stay Motivated During Your Job Search

Tuesday, June 22nd, 2010 by Leslie Fearn

Doit

If there is one common theme I hear from candidates when they are looking for a new role, it is that everyone has both high and low moments, and central to all of this is keeping yourself motivated.  Job hunting can be a lonely place a lot of the time, because under most circumstances the fewer people you tell the better.  I have met candidates at both ends of the motivation spectrum over the years – people very low because they are unemployed and have been out of work for 6 months or more; and people who are employed, determined to move onwards and upwards with bags of energy, verging on overdrive. 

 As we are still in a difficult economic climate, I know firsthand how many people are out of work due to a whole host of reasons, many through no fault of their own and who can’t help but take it all personally.  I think it is relevant to talk about this subject now because becoming despondent and lacking motivation when job hunting can be sensed and picked up by any good recruitment consultant or internal recruiter. 

 

One of the worst cases I have come across is someone I met earlier this year.  They had been with their employer for 9 years and were made redundant because the department was moved overseas.  They had been looking for over nine months before we met, and had even contemplated a career change because they only had two interviews during this time, and were feeling disheartened with no feedback from recruitment agencies or employers.  It was obvious to me when we met, that they had got themselves into a downward spiral with very little motivation left.

 

After meeting them on three separate occasions, coaching the person through each interview stage with a client of McGinnis Loy, they were able to find their motivation and energy again.  On reflection, they decided that it wasn’t the career that needed to change, but how they dealt with the negativity of job hunting and taking things personally.  Fortunately, they did secure a permanent job through McGinnis Loy just one month later, and they have not looked back since. 

 

So, how can you keep yourself motivated during what is still a difficult job market ?  These ideas have come from working with the person described above, and I am sure there are many more which could be added, so let me know of any experiences or ideas you have that could help others.

 

1.  Be positive and focus on what you can do, not what you can’t – Everyone will feel frustrated at some point during their job search, but like the lottery, you cannot expect to win every time.  I have never met someone who has been interviewed for every job they have applied for – all you can do is learn from each knock-back and move on. One excellent way of staying positive is to remember what things you are good at, what skills you can do that are listed on a job specification rather than what you can’t.  This positivity should then hopefully radiate to everyone you meet for an interview, and in everything you do. 

 

2.  Talk to a small group of trusted recruiters frequently – It is important in my view to build close working relationships with a small number of recruiters who can give you honest, open and personal advice on a range of job related topics.  This could include helping you to tailor your CV, how you should prepare for interviews, help you with research and perhaps advise how to tackle presentations / tests.  Finding someone who can act as an interview coach will really help your motivation and help you to focus on your strengths.

 

3.  Set yourself realistic goals – No one should expect to secure a job in just a week, or expect to be the only person a company will interview for a role.  By writing down a realistic action plan with timescales will help you to see on paper how you are doing, and will show you what you have achieved to date.  Be prepared to review your goals after a few weeks or months, and adjust them if necessary.  Setting goals is critical in the job hunting process, and more detailed information on this subject can be found in the E-book section of our website here.

 

4.  Learn to manage stress – This will be obvious to most people, but the less stress you have in your life, the easier life should be.  From a job hunting perspective, in order to keep motivated and energised, try to manage your stress levels as best you can.  The obvious things to do include healthy eating, exercise, managing your time and workload effectively, and being able to de-stress by having hobbies or other non-work activities.

 

5.  Prepare, plan and perform at interviews – I talk about this all the time in my other posts on approachthemarket.co.uk, but the more preparation and planning you do for interviews, the better your performance will be (whether you are going to see a recruiter or a potential employer).   Your confidence should grow the more interviews you go to, and with more confidence comes higher levels of motivation.

 

6.  Get interview feedback and use it wisely – A word of advice here though, remember that some people and some companies you will never be able to please, not matter how well you think you did during an interview.  Do take feedback seriously and use the positive feedback to keep you motivated.  If you said something or did something in an interview that you shouldn’t of, and this is fed back to you, remember not to do it next time.  Don’t dwell on not receiving feedback though, because some companies don’t call me or give me feedback on every candidate they have seen, only the ones they are interested in pursuing to the next interview stage.

 

7.  Don’t give up – Patience is a virtue, so don’t expect too much too soon.  Finding a new job can be a full time job in it’s own right, so you will need to devote a lot of time and effort to your job search, and keep pursuing it.  Even if you do get low at times, don’t give up – keep thinking positively that the next application you complete could be the next job for you.  Just like buses, another job opportunity will come along, it is just a matter of timing and being patient.

Karma And The Job Search

Thursday, June 17th, 2010 by Sarah Cooper
What goes around comes around

What goes around comes around

Good recruiters know that Karma is king.

The candidate may become or be the client and the savvy consultants out there never distinguish between the two.

When I first started in Recruitment I let this golden rule define me and believe it helped launch and maintain my own business years later. Candidates have referred others, recommendations have been made, my creditability raised, relationships built and strengthened, personal job satisfaction and direct business given – sometimes years later.

Don’t get me wrong, I don’t purely give to receive; those I strive to help aren’t indebted to me. It just works.

Now this post isn’t meant to be an advert for my “helpfulness”, more of an acknowledgement of how powerful kindness can be and a reminder to treat everyone how you wish to be treated.

I am regularly amazed at how small the world is and how smaller it appears to be getting with social media. Everyone has connections.

With this in mind it is essential therefore that you maintain a professional approach when dealing with everyone you come into contact with from Receptionist to Director. This is not always easy; the trauma of job searching can wear at your patience and fray your nerves. Human interaction can be difficult at anytime and so especially fraught for someone out of work, or in a work situation they are desperate to leave.

Recruitment Consultants are not the most popular of people. Truthfully many deserve your scorn and derision. Bad experiences and stories to make your toes curl always travel quickly and there are always plenty of them in circulation. Yet when dealing with recruitment agencies do not make assumptions based upon your impressions of recruiters in general, or tar them with your previous experiences. I know that’s difficult sometimes and yet every relationship has to start somewhere.

Defensiveness is one of the main reasons many candidate communications breakdown. The recruitment process involves questioning and selection, if you are one of those who get very defensive when asked questions, it’s going to be particularly tough.

You need to keep emotion in check throughout all forms of communicating as well. Email is extremely tricky, tone is sometimes very difficult to pick up and with the anxiety that can surround the job search it’s very easy to get your wires crossed.

Let Karma also rule your networking. Give a little, get a little. Volunteer information (where you ethically can) answer questions, give recommendations and always give a genuine thank you and you’ll be surprised just how much more you’ll receive in return.

Bringing back the Personal Touch

Tuesday, June 8th, 2010 by Leslie Fearn

Thank youI was reading someone’s blog last week and the author was discussing how he felt recruitment had become more impersonal over the last five to ten years.  He believed the industry was losing its personal touch and becoming disengaged from its customers, in part due to the internet and what job seekers and employers can do online now.  As someone who has been in the industry for 15 years, it is a shame to hear views like this because it is something I love doing, meeting people face to face at every opportunity.  The industry is, and should continue to be built on one-to-one personal relationships.

 

I suspect part of the problem is that everyone is genuinely under more pressure both at work and home than ever before.  Whilst the internet allows you to do things quickly such as apply for multiple jobs online and take tests online, there is no human interaction when you do these activities.  Even at work it is much easier, quicker and more time effective if you send an email to someone to discuss something than arrange a face-to-face meeting.

 

From a recruitment perspective, it is really important to not lose sight of the personal touch though, irrespective of the trend to do more things online.  Many candidates looking for jobs that I speak to say that it is only part way through or at the end of the interview process that they physically meet their recruitment consultant.  Even some employers I know conduct first interviews over the telephone rather than face-to-face, again probably due to time pressures and juggling different priorities. 

 

As I mentioned in my last post here, the recruitment process today is unfortunately not just face-to-face meetings, they can incorporate personality & numerical tests, company specific tests, online case studies etc.  As you are not meeting anyone in person to do these, you need to make the personal touch count during the interview itself and leave a good impression afterwards. 

 

So how can you bring back the personal touch and make it last ?.  Very easily and simply in my opinion, both as a candidate if you have an interview, and as an employer once you have found the right person for your job.

 

The Candidate Approach

 

Whilst I know of people who do go the extra mile to impress before an interview such as visiting a retailers store or a housebuilders site to give them an edge over the competition, it is certainly not the majority.  Before the internet and email, the use of a ‘thank you’ letter to an employer after an interview was much more prevalent than it is today.  In this digital age, there is something to say about still being able to give that personal touch, and this is one great way of doing it. 

 

If you are very keen on a company, like the people you met and are interested in the role on offer, a short Thank You letter to the person or people who have just interviewed you will be a pleasant surprise, and one they will remember you by.  You could send this in the post box straight away making sure it gets there the next day, or send a thank you note by email.  Either way, it is both personal and it gives you further opportunity to sell your skills and experiences to them and tell them why you are interested, without going over the top.  Sometimes, it is the small things that can separate you from the competition, and adding a personal touch like this can really differentiate you.  I also know it has worked in the past. 

 

It doesn’t cost much in terms of time or effort to write a quick thank you note, and it may have a bigger impact now in my view than it did ten years ago.  Not only are you competing with more people for the same job in the current environment, but it is something an employer would not expect to receive either, so you are in a win-win situation. 

 

To help you with writing thank you notes, there are many examples available on the internet here which you can use directly, or alter according to your own circumstances.   If you try this out, please let me know how you get on.

 

The Employer Approach

 

For any employer reading this, I think there is a simple yet effective way to show your appreciation to someone new, beyond sending them a contract of employment.  How many people have you recruited, and suggested before they start, that you both go out for lunch (perhaps mid-way through their notice period) ? It is a suggestion I have made time and time again, particularly where there is long notice periods to deal with, someone has been recruited from a competitor, or counter-offers have been made. 

 

If you have recruited someone for a managerial role, how about organising drinks with the team before they start, on or off-site  ?  I don’t know any candidate who has thought it was a bad idea, and if anything, this usually creates a better impression of the company, and the people who work there.

 

Like the thank you letter idea above for job hunters, as an employer, this idea means most candidates would be delighted because you have engaged with them early on, and gone “above-and-beyond” what most companies currently do, and that’s the point.   Some employers may say they don’t have time for things like this, but it doesn’t come at much cost or time in reality- after all, everyone needs to eat lunch.  The value this creates to a new person starting at your company will be worth it in the long run.  As we creep slowly out of recession, the market for talent will start to become more competitive and this will only be a positive thing for Employers.

How Do You Find The Good Recruitment Consultants Amongst The Bad & The Ugly?

Wednesday, March 31st, 2010 by Sarah Cooper
One stands out

One stands out

One of the main factors when considering recruitment consultants are the relationships they have. If you are looking within a certain geographical area and industry, which agencies are consistently advertising your type of roles?  Do your research, look at the testimonials different recruiters have either on their own website or sites such as linkedIn. Are they from companies you are interested in? When you approach a particular consultancy ask them what agreements they have in place with your target organisations.

 

Most large employers operate a PSL (Preferred Supplier Listing). The consultants on this list should receive any vacancies they have first and will be authorised to submit candidate details to them. Those not on the list in theory should not be able to send candidates forward. PSLs exist so companies can build stronger relationships with selected partners and receive better service and cheaper fee rates in return. Unfortunately not all PSLs are successful as compliance from the whole organisation may be poor, and some line managers continue to give out details to their favourites on the list or not. Consultants may also be listed and still not receive job vacancies. Trying to establish what relationships the recruiter has is not therefore straightforward.

 

I would suggest one indicator is the Job spec. Sometimes a full job spec is not always available, but if the recruiter can provide you with the full spec (not just an advert) or demonstrate evidence direct from the company then they should be able to represent you. If they cannot give you this information then chances are they will be speculatively sending your details and may not have the best relationship. Of course, this is not always the case. Many times clients have looked at a CV and created a position within the organisation or sent the details onto colleagues resulting in an interview. Yet, if there is a particular role an agency is recruiting for, there is usually a job specification of one sort or another.

 

Another selection method is the referral. Has someone you know recommended them? How well do you know this person? How do they know the recruiter they are suggesting? Be wary of a general introduction to an agency. Service can vary dramatically from consultant to consultant. Testimonials are useful, but again in what context where they given? When were they given? Are the circumstances similar to your own?

 

Other qualifying questions will include: What can they offer you? How proactive will they be on your behalf? What action will they take? What value added services can they provide? What feedback on your CV can they give you?

 

Get external input, Recruitment Reviews is an independent website helping job seekers make informed choices based on reviews written by fellow job seekers. It’s a comparison website for the Recruitment Industry and definitely worth a look.

 

When all is said and done you need to rely on your gut instinct as well. When you speak to a consultant do you trust them? Do they make sense? Do you feel their creditability? If the answer is yes then this goes a very long way in building a working relationship. Remember that a relationship goes two ways, what is good for one person will not necessarily work for another. Making it work for both of you should be the ultimate goal.

Are You Linked In?

Thursday, March 18th, 2010 by Sarah Cooper

You can’t escape it. Another news release this time from CareerBuilder.co.uk states that their survey resulted in over 53% of Employers use Social Networking Sites to research and screen Job Candidates.

Big brother stories break out, experts in social networking emerge and for some it may seem easier just to opt out. Many of us in the UK are uncomfortable with self promotion (which I’ll take a closer look at next post) choosing avoidance we ask: “How relevant is it to me anyway?”

Simply the world is changing. The way people interact is evolving. The Internet is playing a bigger and bigger role in everyday life and for most integral. I don’t make large purchase decisions without consulting the net on cost and product reviews and that’s now my norm along with billions of others. I also watch more and more TV online and I certainly do more communication via it than ever before. I also look people up, especially candidates, a quick scout on LinkedIn gives me another layer and in this way, it makes sense, that the progression of the internet and how we use it will undoubtedly also have an impact on how we recruit.

For the majority today (which will increase tomorrow), it depends on what line of work you are in and / or what stage of career you are at as to the importance of your online image. For those in Sales, Marketing, Recruitment, Business Development, Consulting, senior posts and roles in which you are expected to have a network, it is vital right now. Only yesterday whilst discussing candidates with a client she said:

“Give me their names now and I’ll look them up online”

So perhaps those with a presence had the advantage? It all depends upon what message that presence put across. Just as important, is how your image is maintained. It could be felt that an out of date profile with no connections on LinkedIn is worse than no profile at all?

With an overwhelming sea of Social Networking platforms don’t spread yourself too thinly. Only keep accounts you can keep up to date on platforms that are used by (or will be used by) your peers.

The choices are vast and getting entangled a problem. Younger generations entwine their personal and professional lives and are much more likely to embrace the whole, linking the two together. However, many prefer to keep them separate. You need to consider carefully what you send into cyberspace and remember what you consider acceptable may not necessarily be shared by the person who could offer you your next job. The simpler starting point for me is LinkedIn

LinkedIn is essential in your search. It’s a professional network site and sets the tone for the content and contact you could receive. There are many guides on LinkedIn and how to get the best out of it. In the meantime do not get overwhelmed just get started and build upon your profile and network as you learn. Take a look at:

http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0FTJBu6ff&A

http://jobsearch.about.com/od/networking/a/linkedin.htm

http://learn.linkedin.com/new-users/

If you are savvy the different website options are endless with communities sprouting up everywhere. How well they are supported or whether they will last remain to be seen (It’s like the vhs v betamax all over again, something else I’ll look at later on) For me the cornerstones are Twitter, Facebook and LinkedIn. Make life easier, use tools, to post to multiple sites take a look at http://www.ping.fm.Whatever you choose to use make sure you publicise where people can find you online.

It’s not all about the volume either. Quality does count. Focus on who you are following, linked to, recommending and so on. Experiment and explore what online networking has to offer you, but don’t let it take over.